Fashion Illustration by Dan Heffer

Woke up this morning, checked my inbox, fucking chuffed. Fashion/Dark illustrator Dan Heffer from the UK had send us the 5 wicked sketches from our label featuring the new FW15 collection.

He's captured the darkness of the collection, and complexity of the shapes mirroring the unique angles and cuts I had in mind when designing the range.

Check out his site HERE and the sketches he's sent us below.

Nice one mate!

Saturday Suiting. Sorted. #SmokeandMirror

www.worldofsmokeandmirror.com

Smoke & Mirror is now listed on NotJustALabel.com

We're pleased to announce that we have now opened a new online showroom on notjustalabel.com. Click HERE to view our brand biography, any press inquiries or just to give us a shout.

Steal the style...Smoke and Mirror Clothing.

Model wears: Style No. 154100 (Back Split Vest, Grey) 

100% Italian Jersey, hand printed in Switzerland. Raw edge finish. Slightly longer length.

www.worldofsmokeandmirror.com

FashionMonitor.com picks up about our launch

Fashion Monitor picked up the launch of our brand. We feature on their main bulletin board today.

http://www.fashionmonitor.com/news/wH8/Ethical-menswear-brand-Smoke-Mirror-launches

Ethical menswear with a fashion twist - what I'm rocking today

Today i'm rocking the Drop Back T-shirt in Vintage Abstract (Model no.: 154134, Grey) 

Available to pre-order NOW for FW15. Made from 100% Italian jersey. Hand printed in Switzerland.

www.worldofsmokeandmirror.com

Our launch made it into Drapers Magazine this month

Our launch is featured in the Drapers top 100 influential people in the world of fashion edition.

If you have an account with Drapers, you can read the article online HERE:

http://www.drapersonline.com/product/fashion-features/smoke-and-mirror-makes-an-entrance/5066921.article#.VIl6I1bVMk4

Fashion upcyling

Every brand will know that with sampling, comes wastage. With wastage comes landfill. With landfill comes pollution and with pollution comes the destruction of the natural world around us.

As a small part to reduce our carbon footprint as much as possible, we donated our left over fabrics from sampling FW15 collection to be made into up cycled, hand made house boots.

Hand made in a small town in the north of Italy, our fabrics will be turned into custom made, house boots, hand sewn by the  grandmas of the town to gift back to the community this winter. 

As a brand, we strongly believe in reducing our footprint where ever possible. Its these small steps we have in place that we believe sets us apart from other labels out there in the market.

Will be posting the finished pictures soon...

In the meantime, check out our website HERE.

S+M menswear Fashion Illustration FW15 Collection

Fashion illustration from the very talented James Ho featuring our Contrast Panel Shirt from FW15 Collection.

www.worldofsmokeandmirror.com

The 3 stages of design

The 3 stages of design (not including many hours of adjusting, re-making, cups of coffee and some hard earned dolla spent) Just a little inside of the workings behind Smoke and Mirror.

The Smoke and Mirror website is now live!!

Landed. The S+M website has gone live today. Check out the link HERE. Its not quite perfect yet, we've got a few little tweaks to do here and there but its up, its live and we're chuffed!!

Onwards and upwards with the brand sailor.

Meet the lady who makes our pants

As part of our brand ethos we want you to challenge us about our clothing. Ask us who makes our garments, where they come from, where are our factories and we'll tell you.

Meet the lady who makes all of our pants from our collection. Every pair will be personally hand made by her. (apart from our leggings who are made by another lady who specialises in jersey).

Keira Knightley's Topless Request: 'Don't Make My Boobs Bigger'

Posting this not because you can see Kira Knightley naked, but because we're on the same page as her. A lot of what you see in the world of fashion is all lies. 

We want to change that with our brand which is why we'll always stay true to ourselves. Ask us where our stuffs from, and we'll tell you. Ask us what % profit we make, we'll tell you. Simple as that. 

Massive respect to Kira for this.

Read the full article HERE.

Buttons, buttons, buttons!

Meet one of the amazing ladies from our factory in Switzerland.

EVERY button in our collection will be applied by her using this pretty efficient, and pretty cool piece of machinery. I was gob smacked and how quick it was! Check it out. BAM, done. NEXT!

When we say our collation is hand made, we absolutely mean it. We know each lady personally, and we can tell you who made each piece, as each lady in a specialist in her own area. No production line bull shit. We've got a professional and expert team crewing each piece, truly by hand.

Customised Nissan Skyline GTR

Not that I know that much about, cars, I just know what I like when I see it, but fuck me, what I wouldn't do to have a car like this.

Behind the scenes from FW15 shoot - Our 100% Italian Wool Cape

We're looking ahead to next FW15. Our sales campaign for next season starts this December and will be open until March 2015. One of my favourite pieces from the collection I designed in this 100% Italian wool cape.

It's made from a degrade fabric in tones of mixed greys and black, produced to the highest quality from Modena, Italy. 

The cape is the hand made using organic cottons from our factory in Switzerland. The ladies that make our clothes have over 200yrs worth of combined sewing experience between them so you can assure the quality really can be seen and felt.

We're taking pre-custom made orders now. 

If you would like to inquire for the cost (both retail and wholesale) drop us a message on FACEBOOK.

Cheers,

Xander

Its coming -> The first previews of FW15

FW15 STYLES ARE STARTING TO LAND

Drop Cardigan around €320: Made from 100% Italian Jersey. Soft Feel. Hand Cut. Hand made in Switzerland.

Circle Knee Print Leggings around €210: Made from 100% Italian Eco Jersey produced in Milan. No need to Iron. No Chemicals used. Hand cut. Hand made in Switzerland.

Drop Front Top around €270: Made from 100% Italian Jersey. Soft Feel. Hand cut. Hand made in Switzerland.

DM us if you want to place an order. These styles are not yet in our showroom but we are starting taking orders now. Production time is 4 weeks after payment has been made. Sizes S, M, L. 

More images will be coming over the next few weeks.

Over + out.

Xander.

Our FW15 shoot

Thats it lads, we've fucking done it.

After 9 months of designing, stress, making, sewing, creating, arguments with the wife, and all other shit you can think of, I've just come back from London after shooting out first campaign with famous photographer, Patrick Ford.

I'll be posting a few behind-the-scenes shots + videos over the next few weeks until we release our Look Book at the start of November while we get our butt's into gear and start to build the website.

Looks like the website will be launched around December time, when the official collection goes on sale to wholesale customers, until then, any orders that you guys want, just drop me a message via Facebook and we can make to order for you.

Jenni doing hair + makeup on the day

Introducing Red, the face of our FW15 campaign

We've got the shoot booked, we've got our flights packed and the samples are on their way to London. Let me introduce you to Red, he's the face of our FW15 campaign.

Looking forward to shooting this guy.

Roll on Oct 1st.

Fuck yeah!

Update from the brand

Sorry lads that we've been dead the past few months, but we've been working our asses off behind the scenes getting everything ready for our shoot on Oct 1st.

The collections looking amazing, check out some of the pics above. We've got these rust print leggings coming out, matching tee's + prints. Kick boxing style wrap gloves and some S+M masks. (don't fucking ask, its the look innit)

Keep up to date on our FACEBOOK page then we've got the website coming soon after the shoot's finished.

Keep it easy.

Xander 

Gustavo Silva Nuñez

Gustavo Silva Nuñez is a hyperrealistic painter. He specializes in creating scenes of people floating, swimming, or even just sitting in water. The level of realism in his paintings is pretty darned amazing, but Nuñez likes to take his art a step further.

When he's finished with his paintings, Nuñez poses with them to create an optical illusion of sorts. The result is that it looks like he's actually interacting with the people on the canvass. It's pretty amazing, and works because his paintings are so realistic. 

Just check them out:

Selfies by Roberto Foddai

Selfies are everywhere, bla, bla bullshit, you know the drill. But all previous manifestations of the self-actualizing photographic method pale in comparison to the glorious self-portraits of a certain Roberto Foddai.

So long duck face, hello wonderfully bizarre costume vaguely inspired by Frida Kahlo.