The 3 stages of design

The 3 stages of design (not including many hours of adjusting, re-making, cups of coffee and some hard earned dolla spent) Just a little inside of the workings behind Smoke and Mirror.

The Smoke and Mirror website is now live!!

Landed. The S+M website has gone live today. Check out the link HERE. Its not quite perfect yet, we've got a few little tweaks to do here and there but its up, its live and we're chuffed!!

Onwards and upwards with the brand sailor.

Meet the lady who makes our pants

As part of our brand ethos we want you to challenge us about our clothing. Ask us who makes our garments, where they come from, where are our factories and we'll tell you.

Meet the lady who makes all of our pants from our collection. Every pair will be personally hand made by her. (apart from our leggings who are made by another lady who specialises in jersey).

Keira Knightley's Topless Request: 'Don't Make My Boobs Bigger'

Posting this not because you can see Kira Knightley naked, but because we're on the same page as her. A lot of what you see in the world of fashion is all lies. 

We want to change that with our brand which is why we'll always stay true to ourselves. Ask us where our stuffs from, and we'll tell you. Ask us what % profit we make, we'll tell you. Simple as that. 

Massive respect to Kira for this.

Read the full article HERE.

Buttons, buttons, buttons!

Meet one of the amazing ladies from our factory in Switzerland.

EVERY button in our collection will be applied by her using this pretty efficient, and pretty cool piece of machinery. I was gob smacked and how quick it was! Check it out. BAM, done. NEXT!

When we say our collation is hand made, we absolutely mean it. We know each lady personally, and we can tell you who made each piece, as each lady in a specialist in her own area. No production line bull shit. We've got a professional and expert team crewing each piece, truly by hand.