Fashion Illustration by Dan Heffer

Woke up this morning, checked my inbox, fucking chuffed. Fashion/Dark illustrator Dan Heffer from the UK had send us the 5 wicked sketches from our label featuring the new FW15 collection.

He's captured the darkness of the collection, and complexity of the shapes mirroring the unique angles and cuts I had in mind when designing the range.

Check out his site HERE and the sketches he's sent us below.

Nice one mate!

Saturday Suiting. Sorted. #SmokeandMirror

www.worldofsmokeandmirror.com

Smoke & Mirror is now listed on NotJustALabel.com

We're pleased to announce that we have now opened a new online showroom on notjustalabel.com. Click HERE to view our brand biography, any press inquiries or just to give us a shout.

Steal the style...Smoke and Mirror Clothing.

Model wears: Style No. 154100 (Back Split Vest, Grey) 

100% Italian Jersey, hand printed in Switzerland. Raw edge finish. Slightly longer length.

www.worldofsmokeandmirror.com

FashionMonitor.com picks up about our launch

Fashion Monitor picked up the launch of our brand. We feature on their main bulletin board today.

http://www.fashionmonitor.com/news/wH8/Ethical-menswear-brand-Smoke-Mirror-launches

Ethical menswear with a fashion twist - what I'm rocking today

Today i'm rocking the Drop Back T-shirt in Vintage Abstract (Model no.: 154134, Grey) 

Available to pre-order NOW for FW15. Made from 100% Italian jersey. Hand printed in Switzerland.

www.worldofsmokeandmirror.com

Our launch made it into Drapers Magazine this month

Our launch is featured in the Drapers top 100 influential people in the world of fashion edition.

If you have an account with Drapers, you can read the article online HERE:

http://www.drapersonline.com/product/fashion-features/smoke-and-mirror-makes-an-entrance/5066921.article#.VIl6I1bVMk4

Fashion upcyling

Every brand will know that with sampling, comes wastage. With wastage comes landfill. With landfill comes pollution and with pollution comes the destruction of the natural world around us.

As a small part to reduce our carbon footprint as much as possible, we donated our left over fabrics from sampling FW15 collection to be made into up cycled, hand made house boots.

Hand made in a small town in the north of Italy, our fabrics will be turned into custom made, house boots, hand sewn by the  grandmas of the town to gift back to the community this winter. 

As a brand, we strongly believe in reducing our footprint where ever possible. Its these small steps we have in place that we believe sets us apart from other labels out there in the market.

Will be posting the finished pictures soon...

In the meantime, check out our website HERE.

S+M menswear Fashion Illustration FW15 Collection

Fashion illustration from the very talented James Ho featuring our Contrast Panel Shirt from FW15 Collection.

www.worldofsmokeandmirror.com