Artificio, Lugano

We've been selected as one of Ticino's rising designers and WON a place to show at this years ARTIFICIO.

We will be displaying our items at HENDRIX, Lugano.

Come along and check us out and the other Swiss designers who have also won a place to show in this years event.

VISIT -> http://www.artificio.ch/

Black and blue

MODEL: 154168 The Insert Tshirt. 100% Italian Cotton. 100% Made in Switzerland.

Smoke & Mirror and FG Magazine

I sat down with the editor from FG Magazine to discuss why fashion is "Smoke & Mirrors"

Read the article HERE.

Drop Crotch Shorts.

Style: 154500 Drop Crotch Shorts.

Hand Made in Switzerland.

100% Italian produced fabric.

#fuckingawesome!

Eco jersey, produced in Milan and better for the Environment

As a pioneer for ethical menswear, Smoke & Mirror are always trying to come up with new ideas to make our clothing more eco friendly. As a label, for our FW15 collection we have produced eco jersey which is made just over the border in Italy, from Milan.

Eco jersey costs a little but more to produce than the regular cotton/spandex mix but it benefits from:

1. Low impact on the environment.

2. Less harmful dyes end up in our oceans.

3. Its wrinkle and crease free, so less electric (in the long run) will be used to keep you looking amazing.

This style is Model no. 154101, Grey Mix.

www.worldofsmokeandmirror.com

Smoke & Mirror feature in a front cover of Demur Magazine, April 2015

We feature in a front cover of Demur Magazine this month as well as an interview with Xander.

Get your copy here -> http://demur.co/?p=1558

Smoke & Mirror Asymmetrical Top (Style: 154137, Nero)

Smoke & Mirror Menswear FW15 Style: 154137 Asymmetrical 3/4 sleeve top.

100% Italian Jersey. Hand Made in Switzerland.

www.worldofsmokeandmirror.com

Fashion Illustration by Dan Heffer (2)

We've been quite lucky to receive this second fashion illustration from Dan Heffer featuring one of our FW15 designs. 

Thanks Dan! great image.

Guys with plaited hair

#SS16Inspiration

Dropped Back Tshirt in black

The Drop Back T-shirt in Vintage Abstract (Model no.: 154134, Black)

Available to pre-order NOW for FW15. Made from 100% Italian jersey. Hand printed in Switzerland.

www.worldofsmokeandmirror.com

SS16 sampling

We just got back from another factory visit this week at our factory in Switzerland. Looks like our SS16 Summer collection is developing well. Spot the pleats? Yup, we've got skirts in this next collection. Stay tuned for more updates!

www.worldofsmokeandmirror.com

Smoke and Mirror x Velvet Magazine, UAE

We feature in a 8 page editorial in the Feb issue of Velvet Magazine. 

Velvet is a monthly paid subscription based magazine in the UAE that thinks West but looks east.

Check out the website here -> http://www.velvet-mag.com

The Source Ethical Fashion Forum trade show - Smoke & Mirror

Yesterday we had the pleasure of presenting our FW15 collection at the Source Ethical Fashion Forum menswear trade show.

If you missed the show, you can catch up with all the latest news HERE and to listen to Xander, our designer speak about our latest collection.

Get your hands on our gear ahead of season!

We've teamed up with the guys at Not Just a Label where we will be giving you the chance to get your hands on our goods ahead of season, not just that at amazing sample prices too!!

Want to get this shirt? Just click HERE.

Skirts for men?? Why the fuck not.

Wrap it up. Model 154800. Striped Skirt. Italian Fabric. Hand made in Switzerland.

Back Drop Sweater

Feeling the cold? Am rocking the Back Drop Sweater today.

Model: 154135. 100% Italian wool from Modena. Hand made in Switzerland.

Killed it.

www.worldofsmokeandmirror.com

Batman for the day...

Fuck it, there comes a time when you just want to become Batman.

Style no. 154350. 100% Italian Wool. Hand Made in Switzerland. 

www.worldofsmokeandmirror.com

Smoke & Mirror Vs Walter Van Beirendonck

Smoke & Mirror Vs Walter Van Beirendonck

The Ethical Fashion Forum

We're now listed as an approved Ethical supplier on the world renowned Eco website Ethical Fashion Forum.

To view our profile and read about the brand, just click here:

Drop Crotch Pants

Model 154450 - Drop Crotch Pants

100% Italian Wool. Lining 100% Italian Silk. Hand made in Switzerland. 

S&M...its not what you think...with Rough Magazine.

The first press of 2015. We feature in Rough Magazine. 

To view the full article, just click HERE.

New year, new gear.

MODEL: 154600, Black. Made from 100% Italian Jersey. Hand made in Switzerland.