Fashion upcyling

Every brand will know that with sampling, comes wastage. With wastage comes landfill. With landfill comes pollution and with pollution comes the destruction of the natural world around us.

As a small part to reduce our carbon footprint as much as possible, we donated our left over fabrics from sampling FW15 collection to be made into up cycled, hand made house boots.

Hand made in a small town in the north of Italy, our fabrics will be turned into custom made, house boots, hand sewn by the  grandmas of the town to gift back to the community this winter. 

As a brand, we strongly believe in reducing our footprint where ever possible. Its these small steps we have in place that we believe sets us apart from other labels out there in the market.

Will be posting the finished pictures soon...

In the meantime, check out our website HERE.

S+M menswear Fashion Illustration FW15 Collection

Fashion illustration from the very talented James Ho featuring our Contrast Panel Shirt from FW15 Collection.

www.worldofsmokeandmirror.com

The 3 stages of design

The 3 stages of design (not including many hours of adjusting, re-making, cups of coffee and some hard earned dolla spent) Just a little inside of the workings behind Smoke and Mirror.

The Smoke and Mirror website is now live!!

Landed. The S+M website has gone live today. Check out the link HERE. Its not quite perfect yet, we've got a few little tweaks to do here and there but its up, its live and we're chuffed!!

Onwards and upwards with the brand sailor.

Meet the lady who makes our pants

As part of our brand ethos we want you to challenge us about our clothing. Ask us who makes our garments, where they come from, where are our factories and we'll tell you.

Meet the lady who makes all of our pants from our collection. Every pair will be personally hand made by her. (apart from our leggings who are made by another lady who specialises in jersey).

Keira Knightley's Topless Request: 'Don't Make My Boobs Bigger'

Posting this not because you can see Kira Knightley naked, but because we're on the same page as her. A lot of what you see in the world of fashion is all lies. 

We want to change that with our brand which is why we'll always stay true to ourselves. Ask us where our stuffs from, and we'll tell you. Ask us what % profit we make, we'll tell you. Simple as that. 

Massive respect to Kira for this.

Read the full article HERE.

Buttons, buttons, buttons!

Meet one of the amazing ladies from our factory in Switzerland.

EVERY button in our collection will be applied by her using this pretty efficient, and pretty cool piece of machinery. I was gob smacked and how quick it was! Check it out. BAM, done. NEXT!

When we say our collation is hand made, we absolutely mean it. We know each lady personally, and we can tell you who made each piece, as each lady in a specialist in her own area. No production line bull shit. We've got a professional and expert team crewing each piece, truly by hand.